pyq/2014/sociology-optional-i/2

(a) Which research technique would be most suitable for the study of consumer behaviour and its social correlates? Explain. (20 marks)

(b) Identify the similarities and differences between Marx's theory of 'alienation' and Durkheim's theory of 'anomie'. (20 marks)

(c) How could one use Merton's concept of deviance to understand the traffic problem in urban India? (10 marks)